Real Estate Deal Breakdown: Winning in a Buyer's Market

When the market shifts, so do the strategies that win deals. In a seller’s market, speed and clean offers can beat out higher bids. But in a buyer’s market, the power balance changes. More homes are available, fewer buyers are competing and sellers often need to be more flexible to get the deal done.

Today, we’ll look at a scenario that shows how buyers can negotiate smartly and walk away with a win.


The Scenario: More Supply Than Demand

  • 3-bedroom home 

  • Listed at $775,000

  • On the market for 45 days with only 2 offers submitted

  • The sellers were motivated to move due to a job relocation

In this case, the winning offer came in below asking and still sealed the deal.


The Winning Formula

1. Negotiated Price

Our buyer offered $745,000, $30K below asking. In a seller’s market, this would have been laughed off. But with limited buyer activity, the sellers took it seriously.

2. Buyer-Friendly Terms

  • Standard inspection and financing timelines, no need to rush

  • Request for minor seller-paid closing costs

  • Closing date adjusted to fit the buyer’s needs

In a market tilted toward buyers, it’s possible to ask for terms that reduce costs and stress.

3. Confident but Flexible Presentation

  • Buyer was fully pre-approved, giving sellers peace of mind

  • Offer showed flexibility on possession date, making life easier for the relocating sellers

  • Communication was clear and professional, ensuring no misunderstandings


The Losing Offer

The only other interested buyer offered $760,000, but requested major repairs and a long list of conditions. Even though the price was higher, the sellers saw too many hurdles and chose the cleaner, simpler offer.


Key Takeaways

  • In a buyer’s market, you can negotiate below asking without losing your shot at the home

  • Terms and flexibility matter, but buyers can confidently request concessions such as repairs or closing cost credits

  • Sellers are motivated by certainty keeping your offer clear and pre-approved still gives you the edge


Final Thoughts

In Stratford’s current market, buyers have more room to breathe and more leverage in negotiations. The key is to balance confidence with fairness. You don’t have to overpay or waive protections, you can often win with a thoughtful, well-structured offer.

In a buyer’s market, strategy still wins, but this time, the advantage is on your side.


📞 Let’s connect and put together a winning plan for your next move. Whether you’re looking for your first home or your forever home, I’m here to guide you every step of the way.

Call me today!
📞 Laurita Almeida
📱 289-700-3097
📧 [email protected]